LAB-262-The Ideal Motor Company in 2021 for a Younger Generation? Guest-Michael Rubinson-28 years old

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By Ryan Urlacher, Ryan Urlacher | Street Biker, and Motorcycle Rider. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Harley-Davidson has been making a ton of changes to the overall company structure in 2020. I've released several highly viewed videos on our YouTube channel in reference to this subject and I'll list them below along with some related podcast episodes we've done. It seems the temporary CEO, Jochen Zeitz, is trying to realign the company and has even pulled out of some overseas markets.

Per Zeitz, the company is going to focus most of its efforts on its current line up of bikes and on its current core customers, while still trying to attract a new generation of riders.

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In this podcast episode, I brought on guest Michael Rubinson, who is a 28-year-old rider and currently rides a Yamaha cruiser. He would really like to buy a Harley but the Motor Company has put up many barriers to entry over the years when it comes to attracting that younger generation of rider.

Michael and I discuss many of those barriers and what Harley should do in 2021 to not only serve its current core customers and riders but to try and break down the entry barriers to younger riders.

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Listen in to this episode as we dive in deep on this subject matter. Michael has some great insight and suggestions for Harley.

Related: Harley Changes in 2020 Videos and Podcasts:

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