Manage episode 298401054 series 1946847
In today’s episode, Tanner is accompanied by Charles E. Gaudet to talk about how consumers find and hire law firms in the post COVID world. Charles is a well-known coach to seven to eight-figure entrepreneurs and he is the author of the book The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market And Staying On Top.
[:48] Why is it important how a client finds a law firm?
[2:32] How can you ensure you will stay at the top of the consumer’s list of options?
[3:43] What influences a hiring decision?
[7:00] How does Charles see consumers have changed their ways of hiring from pre to post COVID times?
[11:20] COVID accelerated the digitalization of the legal industry by years.
[12:44] Charles talks about the challenges and opportunities he anticipates are coming.
[18:11] What are consumers looking for when looking for a law firm?
[21:11] When you speak intentionally to an audience, they are going to hear that.
[21:38] Charles explains why being the best is absolutely critical.
[25:10] You actually want competition.
[26:33] Think like a consumer.
[29:15] Time is crucial.
[30:54] What does the experience feel like for consumers when they contact your office or website?
[32:00] When should law firms focus more on marketing or branding?
[36:55] It is not about being perfect, it is about creating a better experience than the other options.
[37:35] What are some ways law firms can use branding to position themselves as the preferred choices?
[38:54] You should stay on top of current events.
[39:54] How can you leverage the media and the press?
[41:49] Every firm has a limited budget, how can a law firm get the best out of it?
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