Manage episode 300628559 series 1946847
In today’s episode, Tanner is accompanied by Kara Prior, president at James Publishing, to discuss how law firms can use video marketing to win more clients. They are focusing on the steps that can be taken to get your law firm’s videos right and also to avoid any pitfalls.
[:42] Why do law firms need to attract new clients?
[2:14] How videos can be used specifically in legal marketing?
[5:54] Kara shares her perspective in regards to client testimonials.
[7:12] Use videos to explain what brought you to Law and your specialty.
[7:42] To provide helpful information answering common prosper questions is a valuable use of video
[10:34] What are your website visitors looking for?
[11:46] Kara suggests different channels and places to list your videos.
[15:28] Kara shares specific ideas on video content.
[20:13] Kara talks about the best practices to follow for structuring video content.
[23:12] Kara shares advice on how a law firm can proactively promote video content, to get those videos in front of more potential clients.
[25:24] Kara talks about video optimization.
[27:09] Kara recaps the process from ideation all the way to production and promotion.
[28:42] You can use videos to reduce calls from unqualified leads.
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