Story-Selling - One Of The Best Loan Officer Marketing Strategies


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By Carl White. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

One of the greatest ways a Loan Officer can stand out in this industry is by “story-selling.”

On this episode of Loan Officer Freedom, I’m speaking with the man and legend himself, Gibran Nicholas. Gibran is the man behind a couple of programs you may be familiar with, Momentify and CMPS Institute. Today, we’re talking about using stories to help our clients reach their goals and how positioning ourselves in a manner that is seen more as an advisor or guide can truly help us to increase our business.

We’ll share how you can determine the needs of your clients by asking questions like

  1. What’s their story?
  2. Where are they going?
  3. What are their challenges?

If you want to learn how to use your position and the service you provide as the solution to their challenges then keep listening.

If you have questions about this episode, set up a complimentary coaching call at

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