Manage episode 279178827 series 2107404
Think you're the only marketer struggling with multiple products and audiences? With dozens of decks and hundreds of personas?
You're not alone. YOU'RE NOT ALONE.
Lisa Bennet, Kaltura's VP Marketing, is the glue that holds together a sprawling ecosystem of video solutions for a growing number of verticals that would make your head spin.
In this episode, she walks through how they created - and validated - their core brand mission, tips for video marketing that only a video tech company would know, relationship pointers for that sales/marketing slide deck collaboration that usually ends in catastrophe, and more.
Grab show extras in the show notes at https://www.buchman.co.il/kaltura