Toilets, Toothpaste, and Don't Open This Email: Matthew Smith, Founder of Really Good Emails


Manage episode 211253494 series 2107404
By Eytan Buchman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Over 280 billion emails are thought to be sent every single day. Which makes it hard to get yours opened when you need it to be opened. So I went to the person who clearly knows that makes an email good, Matthew Smith, a design and customer experience wiz show came up with Really Good Emails (RGE), possibly the best email resource in the world. And I trust him, because I open their emails every. Single Time. Give it a listen to hear where emails are going in the future, how they nail their brand voice, and the internal process for creating emails.

38 episodes