What Wistia’s $111,000 Videos Mean For Marketers.


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By Eytan Buchman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Mo money, more videos?

What if you could drop over $100,000 to test if video production value impacts ROI? And if it's not all about production, what else drives views, reads, and sales?

I got Andrew Capland, Wistia's marketing director, to dive deep on a a hella expensive experiment they ran that did just that, how he optimizes growth funnels, some killer video ad distribution tips, and more.

And it's all crammed into 7:30 minutes of pure insights (and another 10 seconds of me goofing off).

I'm what you may call a biased audience...but this is good episode.

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