#1 Way to Scale Your Marketing | Ep. #1521


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By Eric Siu and Neil Patel. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today!


  • [00:25] Today’s topic: The Number One Way to Scale Your Marketing.
  • [00:37] Eric’s scaling tip – Look at what the big companies are doing around culture.
  • [01:05] The link between good culture, marketing, and scaling.
  • [01:55] A team of very good marketers is still better than one outstanding individual.
  • [02:35] Neil’s scaling tip – Make processes around things that are working.
  • [03:09] Break down the things that don’t work and lessons learned.
  • [03:47] Get the mundane stuff in order.
  • [03:57] Resources to learn about scaling.
  • [04:31] That’s it for today!
  • [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Marie Poulin

Delivering Happiness

Tony Hsieh


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