Should You Go to War With a Larger Company | Ep. #1509

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By Eric Siu and Neil Patel. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Should Go to War with A Larger Company.
  • [00:30] Fortnite went all out against Apple by adding in-app payments and discounts.
  • [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc.
  • [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company.
  • [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win.
  • [03:12] The significance of the discount Fortnite users have been given.
  • [03:49] That’s it for today!
  • [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Fortnite

Apple

Android

Basecamp

HEY

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