Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch
Manage episode 281151157 series 2136874
By Tom Poland. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Find out how you can have a successful website through a simple formula Learn the importance of gaining self-knowledge about digital marketing Discover how design is important for your website Resources/Links: Check out Jon’s Website: fivebyfive.com.au Summary Are you struggling to get traffic to your website? What does it take to build a great looking, high performing website that gets found in Google and generates leads and enquiries? In this episode, Jon shares his insights on how a simple formula can help step-up your website. He also talks about how learning and gaining self-knowledge about digital marketing is crucial in improving your website, and in gaining traffic. Check out these episode highlights: 01:45 - Jon’s ideal client: “An ideal client for us is an established business. Usually, they have five or more staff. They are turning over more than a million dollars in revenue.” 02:39 - Problem Jon helps solve: “There's three main problems that we're typically solving for clients on a consistent basis, and the first is they have website shame. So, their website looks horrible. Secondly, there's not enough traffic coming through to the website. And thirdly, it's not designed for conversion.” 03:54 - Typical symptoms that clients do before reaching out to Jon: “So typically, well in 15 years of doing this, we see a lot of people that are ultimately just lost. They feel lost, they don't know where to start, and they worry they’re going to stuff it up. So maybe they've had some failed attempts at building websites in the past they've been horribly burnt, and can they ever trust a website designer again?” 05:11 - Common mistakes that people make before they find Jon’s solution: “so the first one is just selecting the wrong partner. So, I already sort of spoken about this. There's good website designers out of the poor ones, and the barriers to entry to become a website designer are very low, all you need is a laptop and an internet connection, and you are now a website designer.” 06:34 - Jon’s Valuable Free Action (VFA): “There's no silver bullet, there is no quick fix to really get the results that you are destined for, really it's about getting educated. So, you have a duty and a responsibility as a business owner to get informed around what constitutes digital marketing, you know, the events of 2020, I mean, that every business owner needs to now be a technology expert, as well.” 07:25 - Brad’s Valuable Free Resource (VFR): Check out Jon’s Website: fivebyfive.com.au 08:21 - A: Consistency, like most things in life. Be regular and consistent. And given that over time, you will get amazing results. Tweetable Takeaways from this Episode: “Consistency, like most things in life. Be regular and consistent. And given that over time, you will get amazing results.” -Jon HollenbergClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach in Queensland, Australia, joined today by someone who's practically a neighbor, Jon Hollenberg. Good day, sir. Where are you hanging out? Jon Hollenberg 00:24 I am hanging out here at the sunny Gold Coast, the coast with the most beautiful one I've ever been. Tom Poland 00:28 West Coast or the Sunshine Coast with snobs up here, folks, for those who don't know, we look down our noses at the big, this where the Gold Coast and referred to as this sunny place for shady people a bit like- Jon Hollenberg 00:42 Were at in an industry trying to turn that on its head. Shady website designers and the shady Gold Coast and waves completely against all of th...