Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies

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By Douglas Karr. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand:

  • Why video and audio are critical to B2B marketing strategies
  • How technology is providing businesses with the means to edit, publish, and amplify that content
  • An overview of Casted and how their ability to amplify and measure the impact of rich media B2B content marketing

With Casted, marketers can unlock the power of podcasts by giving enterprise organizations access to use your most valuable content across every channel.

Special Guest: Lindsay Tjepkema.

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Links:

  • Casted — Casted is the audio and video content marketing solution for enterprise brands.

173 episodes