The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
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By Melbourne Business School and University of Melbourne. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
When CEOs have a lot to lose from a fall in their company's share price, they may be tempted to make adverse decisions, says Professor of Business Strategy Geoff Martin. Professor Martin's research focuses on strategic decision-making by CEOs and the effect their decisions can have on organisations and the community. In the latest Melbourne Business School Podcast, he speaks with Yasmin Rupesinghe about his work in the area of product recalls. Professor Martin teaches Business Strategy, Corporate Strategy and the Social Entrepreneurs units on our MBA programs. Visit his faculty profile for more information. Yasmin is a Program Manager on our Executive MBA and Senior Executive MBA programs, and a radio presenter for PBS FM. Find out more at mbs.edu