The CMO Couch - marketers as consumers: Suncorp’s Mim Haysom, Australia Post’s Amber Collins on their personal media diet, preferred brands, favourite products and best customer experiences

22:44
 
Share
 

Manage episode 289856009 series 2501526
By LiSTNR Support. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Ask Amber Collins or Mim Haysom to name the best new product or service that’s won them over as a customer or consumer - not a marketer - and it’s podcasts. Ask Mim Haysom about loyalty programs and she admits she’s “a marketer’s worst nightmare”. Meanwhile Amber Collins' favourite brands include Cotton On, Kmart and Chemist Warehouse, thanks to teenagers. What do marketers choose and buy as consumers and why? It’s all here in our CMO Couch series - Part One.

See omnystudio.com/listener for privacy information.

318 episodes