145 - The Psychology of Fairtrade with Will Fugard, CEO of Gusto Organic

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Manage episode 286627776 series 2663958
By Adam Cox. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Adam Cox is joined by Will Fugard, the CEO of Fairtrade soft drink producer Gusto Organic, to discuss what Fairtrade is and what the movement is designed to achieve. They look at what some of the consequences can be for producers when consumers choose not to buy Fairtrade, and who exactly benefits from the Fairtrade movement. Will explains what makes Gusto Organic fairtrade and how the brand works ethically to ensure those in their supply chain benefit.

163 episodes