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Matrix Moments, by Matrix Partners India, is a podcast series dedicated to the founders, startups and all those within the ecosystem, through candid conversations on what we think it really takes to survive in this wild, wild startup world. In a world where we are endlessly engulfed with information in all its forms and sizes, this is our attempt to create, curate and bring to you the insights and reflections that we have had the luxury of having learned the hard way, through all the years s ...
Kathleen Ann – Think Twice Before Leaving Your 9 to 5 Job
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By Andrew Stotz. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Kathleen Ann, a corporate escapee, is known as the “Money & Marketing Champion” for heart-centered women entrepreneurs (and enlightened men!). She is the Founder of ‘Power Up Your Marketing’ and holds multiple Money and Marketing Coach certifications.
Kathleen works with service-based women business owners to help them create and grow financially successful businesses based on their passion and unique brilliance.
Her marketing expertise and insight have helped women around the world to stand out and position themselves as experts in their field. As well as move away from charging by the hour and package and price their services instead, so they can charge what they’re worth and get it.
“If you are not prepared to invest in yourself, then don’t quit your job.”
Kathleen Ann
Worst investment ever
Kathleen had been working in a corporate role, had a good position, and had built a great career in direct response marketing. Everything was going great until she got laid off. And just like that, she was jobless.
Starting her own business
Kathleen had 20 years in the direct response marketing industry. It happens that Kathleen had started losing interest in the corporate arena, and so when she got laid off, she decided not to go back to another corporate job. Instead, she started her own business doing the same thing she had been doing in her 9 to 5 job.
The challenging journey of a solopreneur
Things were working out for Kathleen at first. She managed to get a few clients, and she was making money here and there. The excitement of working for herself got the best of her. Kathleen just went in without much thought about her solopreneurship and the journey with time became tough for her. There were times when she could barely make any income.
Rethinking her business model
Kathleen started rethinking her business model as it was not working well for her. She found a lady who was running a three-day course on rebranding. Kathleen attended the training, and after that, she rebranded her business, refocused her niche, and the business has taken off since.
Lessons learned
Be in the right mindset before leaving your 9 to 5 job
Understand what it takes to run a business. Research your market, and be sure that it is indeed what you want to do. Be prepared for the risks that come with running a business and once you are sure you can handle it, then quit.
To be a successful business owner, you must invest in yourself
Take entrepreneurial courses to learn how to run your business. By investing in your growth, you will be investing in your business and your future.
Andrew’s takeaways
Your business won’t have the same infrastructure as your employer
When you start your own business, you won’t have the same resources you had in your employment. You won’t have staff in various departments to help you out, and you won’t have all the technology you need or even a lot of working capital. So embrace yourself because running your business is a different ball game.
As a business owner, you bear all the risk
As an employee, you bear no risk should anything happen to the company. However, as a business owner, all risk is on you.
Actionable advice
Find somebody who has done what you want to do, have the type of business you want to have, and hire them to help you with your business.
No. 1 goal for the next 12 months
Kathleen’s number one goal for the next 12 months is to launch an online program that will help people learn from her over 12 years of experience running her business as a solopreneur.
Parting words
“Good luck with your endeavors.”
Kathleen Ann
Connect with Kathleen Ann
Andrew’s books
- How to Start Building Your Wealth Investing in the Stock Market
- My Worst Investment Ever
- 9 Valuation Mistakes and How to Avoid Them
- Transform Your Business with Dr.Deming’s 14 Points
Andrew’s online programs
- Valuation Master Class
- How to Start Building Your Wealth Investing in the Stock Market
- Finance Made Ridiculously Simple
- Become a Great Presenter and Increase Your Influence
- Transform Your Business with Dr. Deming’s 14 Points
Connect with Andrew Stotz:
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