Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)


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Today I talked to Jon Levy about his new book You’re Invited: The Art and Science of Cultivating Influence (Harper Business, 2021).

Jon Levy is a behavioral scientist who over a decade ago founded The Influencer Dinner, a secret dining experience for industry leaders. He’s the author of The 2 AM Principle: Discover the Science of Adventure and has also served as a consultant on influence, connectivity and decision making for companies looking to transform how they do business.

This episode starts with discussing Jon’s idea of launching dinners where famous people would come together to cook a meal, talk, and clean up afterwards. It grew from there to covering why connectivity is so important, and what can make an event compelling: generosity, novelty, (good) curation, and the ability to create a sense of awe. Without pushing oneself, in other words, the event can’t by definition be remarkable. Another insight is what Jon calls the IKEA Effect; just as putting your own furniture together makes you commit more to it, so likewise does an event benefit by having people come together in an activity or activities where they feel engaged and hence have a greater sense of belonging.

Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. ( To check out his related “Dan Hill’s EQ Spotlight” blog, visit

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