The daily drama of money and work from the BBC.
Manage episode 215914269 series 1396173
By OJM Group. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this podcast, OJM principal David Mandell interviews Naren Arulrajah, founder of Ekwa Marketing and The Growing Dermatologist podcast show. David and Naren discuss ways to help physicians, including dermatologists, increase the number of patient inquiries and ultimately grow revenue for the practice. Naren outlines Dr. Robert Cialdini’s “Six Principles of Influence” and suggests ways that physicians can use these principles to persuade potential patients to choose them as a medical provider.