Ways to Help Potential Patients Know You and Choose You: An Interview with Naren Arulrajah


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In this podcast, OJM principal David Mandell interviews Naren Arulrajah, founder of Ekwa Marketing and The Growing Dermatologist podcast show. David and Naren discuss ways to help physicians, including dermatologists, increase the number of patient inquiries and ultimately grow revenue for the practice. Naren outlines Dr. Robert Cialdini’s “Six Principles of Influence” and suggests ways that physicians can use these principles to persuade potential patients to choose them as a medical provider.

59 episodes