Frederick Benjamin Founder Michael James on Selling From The Trunk of His Car to Innovating The Men’s Grooming Space


Manage episode 286075464 series 2793287
By Julian Hayes II. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We have Michael James, founder of Frederick Benjamin Grooming, stopping by for a fascinating discussion on creating a product from nothing and then getting it out to the market, and then adding more products while staying sane and emotionally stable.
For years, Michael James watched Black men lose hope in the grooming department. They felt powerless fighting their dry scalps, unsightly razor bumps and held on to the belief that harmful, ineffective chemicals were their only option. So, Michael set out to find a better way. Inspired by his grandfather's legacy—the original Frederick Benjamin —Michael developed a regimen of products to help every man sculpt his best self, no matter his style. Man or woman, this is a great conversation that represents the essence of entrepreneurship.
In today's episode, you'll hear:

  • Michael’s origin story and lessons from childhood
  • About whether it’s better to love to win or hate to lose more
  • Michael’s professional background that led to Frederick Benjamin
  • Michael’s mindset and initial hurdles to starting Frederick Benjamin
  • How Michael emotionally handled the uncertainty of launching a company
  • Advice for entrepreneurs on introducing a new product or service to the marketplace
  • Common mistakes that entrepreneurs make
  • Getting your first few customers
  • Why now is the time to be ramping up instead of pulling back
  • How Michael is managing life, family, and his own wellbeing
  • And much more

Connect with Michael

Join Superhuman Insider (an email newsletter for top performers)

Work with Julian & Partners

Connect with Julian

169 episodes