Episode 4: Gerd Leonhard, Media Futurist - Part 4 - Getting attention (advertising)

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By Scottish Arts Council and Scottish Screen, Scottish Arts Council, and Scottish Screen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

18 episodes