When Performance Max Doesn't Work


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Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible.

Resources Mentioned

Google Performance Max

Solutions 8

Perpetual Traffic Website

Perpetual Traffic Survey

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