403: Anna Cunningham – How to grow your photography business with Pop In Portraits


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By Andrew Hellmich: Photographer, Interviewer, Podcaster and Owner of Impact Images, Andrew Hellmich: Photographer, and Owner of Impact Images. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Premium Members, click here to access this interview in the premium area.

Anna Cunningham of www.annamunrophotography.com and www.popinphotos.com came to my attention in a recent interview with New Zealand based photographer Michelle Fey.

In that interview, she mentioned Pop In Portraits and off we went on a wild tangent about this incredible sounding concept to generate leads, get known in the local community and supplement your photography income with these specialised mini sessions.

Today's guest, Anna, is the founder of Pop In Portraits. She started her photography business ten years ago and says if you're from Wellington, New Zealand, and you don't know at least one person who she's photographed, that would be a big surprise.

In addition to her photography business, she's busy taking Pop-in portraits around NZ, Australia – and soon… right around the world!

In this interview, Anna shares everything you ever wanted to know about Pop In portraits and how you can apply the concepts she's learned to grow your photography business.

Here's some more of what we cover in the interview:

  • How Pop in Portraits started
  • What are pop in portraits and how it works?
  • How pop in portraits benefit photographers
  • How many bookings can photographers generate from pop in portraits?
  • Will $20-sessions damage your photography brand?
  • Anna's studio setup
  • Anna's thoughts on competition copying her business
  • How can photographers join Pop in Portraits?
  • Using specific branding to differentiate from other pop in photographers
  • What Anna's photography business was like before starting Pop in Portraits
  • Pay structure when hiring photographers for your studio
  • Training new photographers who want to join pop-ins
  • Marketing pop-ins
  • Marketing strategy to convert pop in clients into full paying portrait clients
  • Why you should be doing email marketing for your photography business
  • Why Anna doesn't offer incentives and discounts
  • Pricing and packages
  • Why Anna prefers shoot-and-deliver as opposed to IPS
  • Why your emails should have more photos than text
  • Anna's booking process
  • A modern customer's purchase behaviour
  • Who can join Anna's Popaholics fan group?
  • How Anna keeps the engagement going in her Popaholics group
  • How to find the right photographer fit for Pop in Portraits

Anna Cunningham Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

We aim to have a reasonably high quality output even though it's a standardized shot. – Anna Cunningham

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Anna Cunningham Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Anna shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

Our photographers are trying to capture magical expression, basically, a really nice photo of each child. – Anna Cunningham

If you have any questions that I missed, a specific question you’d like to ask Anna or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Anna Cunningham Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Anna Cunningham Photography Podcast

Links to people, places and things mentioned in this episode:

Anna Cunningham Website

Anna Cunningham on Facebook

Anna Cunningham on Instagram

Pop in Photos

Pop in Photos on Instagram

Pop in Photos on Facebook

Episode 383: Sam and Michelle – How to change your photography pricing and mindset for business success

Episode 384: Michelle Fey – Price rises, bigger sales and Pop In Portraits

Episode 398: Richard Hill – The coaching diaries with Bernie Griffiths

Anna Cunningham Photography Podcast

Thank you!

Thanks again for listening and thanks to Anna for coming on to share her thoughts and experiences on how to grow your photography business with Pop In Portraits and the marketing tactics she's used to grow her own business.

The general public don't read things. I certainly don't read things. So, keep it punchy, add some photos to catch their attention, and clearly illustrate what it is you are selling. – Anna Cunningham

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

The post 403: Anna Cunningham – How to grow your photography business with Pop In Portraits appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

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