Episode 144 – Joanne Watson – The WOW! Factory


Manage episode 278563336 series 2077222
By Positively West Virginia and Jim Matuga. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Joanne Watson is the Co-Owner of The WOW! Factory, a creative studio offering pottery painting, mosaics, glass fusing, clay hand building, canvas painting and board art. Joanne and Dina Muttillo opened the studio 12 years ago after mulling over the idea on the playground where their kids attended school.

The WOW! Factory customers can walk in any time to create art with guidance from their knowledgeable and friendly staff that is on hand to provide instruction along the way.

Besides the walk-in option, offerings include creative parties, team building events, school field trips, fundraisers and structured classes either in the studio or at an off-site location.

The WOW! Factory recently introduced online ordering and To-Go kits to provide customers with an option to create in the comfort of their home.


  • 3:15 Joanne , take a minute, fill in some gaps from that brief intro and give us a little behind the curtain look into The WOW! Factory.
  • 4:57 How/ when did you come up with the idea for The WOW! Factory?
  • 7:43 What is your 30 sec pitch for The WOW! Factory?
  • 8:39 What are you most excited about for your business right now?
  • 9:25 What is the geographic market that you serve?
  • 10:36 Can you tell us more about your “pottery to-go” kits, curbside pickup, and new shipping options?
  • 12:04 Can you explain to us how you adapted your business model for Covid-19?
  • 14:41 How many employees do you have?
  • 16:05 What has been your best business moment so far?
  • 18:31 PWV Commercial Break
  • 18:59 What is the long term vision you have for The WOW! Factory?
  • 21:46 How does it feel to own a business that helps people create memories?
  • 22:56 What’s one of the biggest challenges you’re facing right now?
  • 24:19 What is one piece of advice that you would give to people who are thinking about starting an entrepreneurial adventure?
  • 25:22 What is one thing that you do everyday that you think contributes to your success?
  • 26:19 What is one book or podcast that you’d recommend for aspiring entrepreneurs?
  • 27:15 Can you tell us more about what The WOW! Factory is doing for Black Friday and Small Business Saturday?29:06 How can people find out about the specials you’re going to be offering?
  • 29:54 Is there anything else you’d like our listeners to know about you or The WOW! Factory?
  • 31:58 Outro


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