Performance Marketing That Actually Performs with Garrett Mehrguth

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Manage episode 294987293 series 2917034
By Explainify, LLC and Derek Gerber. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Shownotes

(0:41) Introducing Garrett Mehrguth and Directive

(3:29) Utilizing first-party data

(7:05) Prioritizing activation rate over acquisition cost

(13:22) Rethinking Request a Demo

(17:27) Defining your niche

(20:59) Single persona campaigns

(23:18) Being patient with your ad campaigns

(30:01) What’s next for Directive?

Links

Derek Gerber

Garrett Mehrguth

Directive

Quotes

Instead of focusing on how cheap you can get a lead, I want to figure out how cheap I can get someone from a marketing action to a sales action.” (9:37)

When you start to think through it like that, all of the sudden your campaigns start to work and you just have to really maximize, like, who am I talking to? Why do they choose us? And what’s a good enough offer that I can get them from apathy to action? But when you put that all together, then your campaigns work.” (12:53)

Most businesses aren’t so good at getting the customers they want that they have to settle for any customer.” (18:46)

I think the start of good marketing is saying exactly who you’re for as much as who you’re not for, and being confident in that.” (19:16)

So you have to really understand who’s the person you work with after they signed the contract. That is your customer.” (20:05)

I can’t make my messaging resonate with everyone. In other words, if my messaging could be for anyone, it’s for no one. And so once I have my messaging drilled down to my exact persona in my exact industry, and I know their exact pains, all of the sudden my advertising works.” (20:31)

Next thing you know, my conversion rate goes from like maybe 4, 5, 6% to like 40, 50% because my messaging, my creative, my copy, and my asset are all personified to exactly what I’m targeting.” (23:01)

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