42 – Maximising revenue on your property development project

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Manage episode 214908820 series 2419074
By Justin Gehde. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Getting the sales and marketing right for your project can be the difference between a flying start or the project going stale. So today on the show we are going to be talking project marketing with some great tips and ideas on how to market your next development. My guest is Heath Thompson from Beller Project Marketing, Heath specialises in selling off the plan projects, and he brings a unique perspective to selling projects having come from a family that does property developments, and Heath has a completed a number of his own development projects. Learn how to be a property developer Before we get to that, I want to thank all the people who have contacted me asking about the property development training course I mentioned in the previous episode. It is good to see that people are genuinely interested in talking charge of their futures and tackling something they really love. I now have some further information I can share with you about the program. It is a 12 month course, accessible from anywhere in Australia or around the world for that matter, with personal help and hand holding to make sure your first development is a success, and repeatable. I have been through the course myself, so am happy to vouch for its quality and usefulness. It is run by someone I trust and I believe they will give you the knowledge, tools and support to become a successful developer. You will learn the essential fundamentals of developing, which I have used to get me to where I am today, along with checklists, feasibility spreadsheets and everything you need to get your development career started. I think it is well structured and paced, so if you are interested in discovering more, email me justin@propertydeveloperpodcast.com and we can take it further. Property development podcasts Now, if you are like me, then you are forever interested in finding out as much information about developing as you can, and you probably like listening to podcasts. I originally started this show because I wanted to share the conversations I was having with developers, and there were no regular podcasts about property development. Since then a number of podcasts have kicked off which cover developing, so I thought I would share them with you, so you can check them out if you are interested. So there are four podcasts that I am aware of about developing and they are: 1. The Business of Property Development by former guest Shane Hiscock 2. The Constructive Finance Podcast by another guest Dan Holden 3. Development Ready podcast by the boys at DevelopmentReady.com.au and 4. the newest kid on the block, called City Shapers by the publishers of the Urban Developer website There is also a short 10 part series on property development by the Business Concepts Group called Property Development Podcast Show, which outlines the process of developing and some key things you need to consider along the way. You can find all these shows through the Apple podcast app, or your favourite Android podcatcher, otherwise check out the websites for each of the shows and happy listening. Off the plan marketing with Heath Thompson Alright, on to today’s guest, Heath Thompson from Beller Project Marketing, Heath specialises in selling off the plan projects, and he brings a unique perspective to selling projects having come from a family that does property developments, and Heath has a completed a number of his own development projects. I am always interested in the marketing side of a project, as I think it is fun to bring a site to market and see how it is received by prospective buyers. There are also lots of colourful and dynamic tactics you can use to attract interest and arouse emotions. In this conversation we cover some of the timeless marketing tactics that you should still be using, how you can get out in front of other developers and a different way to develop a buyer profile. We even discuss how to value a quarry!

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