75 – Daring and dangerous property development


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By Justin Gehde. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Joe Adsett from Joe Adsett ArchitectsDaring and dangerous are two words you would not normally associate with property development, but my latest guest suggests that may in fact be a way to create something fresh and exciting to bring to market, and carve out your own space in a competitive sector. Can you be daring and dangerous and still deliver successful projects? Let’s find out…

Before we get to that, I have to say I have some amazing guests lined up for the next few episodes and I can’t wait to bring them to you so stay tuned!

Thanks to the many people who have emailed me recently saying they have found the show and have been really enjoying it. Feel free to post a comment on iTunes if you are also getting some value from the show. And remember you can find all my latest project updates and other news on Facebook and Insta under the handle of Property Developer Podcast.

Okay before we get to today’s guest, if you are interested in learning how to develop then we have the mentoring program available to help show you everything you need to know to become a successful property developer. Email me Justin@propertydeveloperpodcast.com if you want to know more

Property developers should not be afraid of being daring and dangerous.
Joe Adsett

Right, on to today’s guest, Joe Adsett. Joe is a Brisbane based architect that has turned his hand to developing his own projects. Like many architects, Joe started his practice and took on whatever commissions he could win. As he grew and evolved he did some renovation projects along the way, and started designing luxury residential homes for his growing client base. He was then presented with an unexpected opportunity to do a development project and that gave him a taste for being the developer and delivering exciting projects he could control.

The decision to do his own projects had a number of unintended consequences for Joe and the architecture practice, which he will share during our conversation. There’s a lot of great lessons in this chat, so keep an ear out for the importance of having the right alignment with your project team partners, the benefits of being daring and dangerous, and how you can identify and amplify your success.

Lessons for real estate developers

I like seeing an architect daring to take control of their designs and bringing them to reality, he’s putting his money and reputation on the line, and in doing so gets an intimate understanding of a development project and the risks involved. Here’s three things I took away from our conversation.

1. Ensure alignment with your property development team partners

Ensure you have the right values alignment with your property development team partners. Having the right people on your team is central to the success of the project, and making sure that you feel confident in working with them, potentially for a few years, is really important, as there will be bumps and issues along the way, and you need good people to help you solve problems and work through dilemmas.

2. Be a daring a dangerous property developer

Be daring and dangerous in your projects. Okay, so you generally don’t want to be dangerous when you are delivering a project! But what Joe was getting at when he said this, was to not be afraid of trying something new, you don’t just have to follow the crowd, you can carve your own path and deliver something fresh to the market. So, how can you be daring and dangerous on your next project???

3. Look at the reasons for your success

Success leaves clues, so have you taken some time to think about and articulate the reasons why you have managed to get where you are today. What are your strengths that have underpinned your success? Joe’s advice is to focus more on those attributes and turn up the dial on them, as this will help amplify your success and achievement. I really like that suggestion, so perhaps its time for a personal awesomeness audit, what do you think you have been good at so far in life?

Alright, if you enjoyed that chat with architect Joe Adsett then you might like to go way back to episode 10 where I speak with the architect who has helped me on my projects Dom Cerantonio, from CSA. We talked a lot about the value of great design and Dom had this comment about the need for bringing something of quality to the market [insert grab]. As usual, there’s heaps of great tips and ideas in the chat so go back to episode 10 and take a listen [https://propertydeveloperpodcast.com/2016/03/16/how-good-design-can-boost-the-returns-on-a-property-development/]

Remember to email me if you are interested in learning how to develop property, justin@propertydeveloperpodcast.com and I can send you some further info.

And you can catch my project update videos on Facebook [https://www.facebook.com/propertydeveloperpodcast] and Insta [https://www.instagram.com/property_developer_podcast/] at Property Developer Podcast, plus lots of other news, views and fun things.

So, until next time, may you be daring and dangerous with your next development project.


Joe Adsett Architects – https://www.joeadsett.com.au

81 episodes