179 - Craig Janssen - Your Strategic Plan is Dead. Scenario Mapping for AEC


Manage episode 274578476 series 1054248
By Josh Miles and PSM Show. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In 2020, many firms are looking back at their strategic plans and wondering what to do. Managing Director of Idibri, Craig Janssen and Josh Miles discuss how scenario mapping and other exercises may be a wiser path forward. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more PSM Show, Josh Miles, David Lecours, SMPS, Professional Services Marketing, AEC marketing, AEC business development, A/E/C marketing, A/E/C business development

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