Manage episode 294044248 series 2853607
Ep. 5 Why Do THEY Use Cartoon Characters and Clowns to Sell Us Products?
Every wonder why they use cute little green gecko lizards, emus and ducks to sell us insurance?
Could they be making a desperate attempt to appeal to the child within us that each of us abandoned years ago in pursuit of becoming an adult?
In a 2019 study ranking insurance companies based on advertising spending, GEICO, Progressive and State Farm took the top three spots with 1.62 billion U.S. dollars, 1.02 billion dollars and 627 million dollars in ad expenditures respectively.Jan 14, 2021.
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