Manage episode 293847967 series 2092656
There’s no denying that social media is here to stay, and billions of people are now active on socials, which is why businesses are stepping up their social media game. The growing number of people using Facebook, Instagram, Twitter, YouTube, and other social platforms is why business owners invest in content marketing. Moneeka Sawyer is joined by Lyndsay Phillips, a content marketing expert and the Founder and Owner of Smooth Sailing Business Growth, to share how a business can attract and convert customers faster through social media. Lyndsay shares how she got into content marketing and talks about the importance of having an avatar, the difference between using a post, a story, or a live, and how to utilize those. She also explains how socials can be used to build better relationships.
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