Episode 43: Ad Tracking Runs Deep


Manage episode 274071892 series 2456095
By Katherine Druckman and Doc Searls, Katherine Druckman, and Doc Searls. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Doc Searls and Katherine Druckman talk to Dr. Augustine Fou about his privacy analysis app, Page X-Ray, ad tracking, and data privacy.

Show Notes:

00:02:17 Page Xray and Blacklight
00:07:27 While you interact with one web page, who else is harvesting your information?
00:14:13 Listen to which tracker Katherine used for about 10 minute, and promptly removed!
00:15:57 What is malvertising
00:18:55 What about the browser extension privacy trackers?
00:25:54 Who should use PageXray?
00:32:30 What are some good consumer tools?
00:42:26 What is "fingerprinting" and how does a site "fingerprint" you?
00:48:21 Covering your "privates"
00:51:32 Marketers are chasing the shiny object called Digital
00:53:26 what is the ratio of registered domains vs websites vs humans visitors vs real ad impressions?

Special Guest: Dr. Augustine Fou.

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