From culture shock to cutting-edge: How Raw Apothecary is spicing up Mexican DTC

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Manage episode 291144252 series 2802437
By Andrew Lowry. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Mexico is the birthplace of many wonderful things, but eCommerce isn’t one of them. In a country where online purchases are a source of distrust and skepticism, Macarena Riva and Andrea Sanchez are turning the tide. The two best friends started Raw Apothecary, a natural beauty brand that speaks to women of all ages with minimalist packaging and clean ingredients.

But it wasn’t a fancy website that sealed their first sales. Instead it was the personal attention of the brands two passionate founders. The women’s journey started by tapping into Mexico’s thriving bazaar marketplace culture. After forming an in-person relationship with customers, they took the brand online with the conviction that Latin America’s online ecosystem would soon catch up to the rest of the world.

77 episodes