How Allbirds is redefining sustainable DTC by thinking global and acting local


Manage episode 290465484 series 2802437
By Andrew Lowry. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Allbirds was one of DTC’s first pioneers when they built their successful sustainable sneaker brand. Driven by an ethos of transparent sustainability, every pair of Allbirds shoes is made with earth-friendly materials like merino wool and eucalyptus fiber. Travis Boyce is Head of Global Retail Operations at Allbirds and handles all things brick and mortar for the brand. He explained why Allbirds decided to pursue a global retail strategy - and why they view their current efforts as simply another channel within their original DTC framework.

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