Manage episode 290957393 series 2802437
Trendy new brands are certainly exciting. But some brands have been around for decades, and they give us a distinctive fuzzy feeling inside. Igloo coolers is one of those brands. Founded in the 1940’s, Igloo may give us that warm nostalgic glow - but they’re all about keeping things cool. Brian Garofalow is the Chief Marketing Officer at Igloo. An experienced ecommerce marketer, Brian’s focus with Igloo is less about building brand awareness (about 90% of households already know the Igloo name) and more about dialing in how Igloo’s many sales channels can play nicely together. Listen in to hear how Igloo is pursuing a new DTC approach, and how innovative designs and partnerships are keeping things fresh.