Kettle & Fire on using innovative feedback loops to ignite consumer interest both in-store and online


Manage episode 289853543 series 2802437
By Andrew Lowry. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
When Jack Meredith became the first employee at Kettle & Fire, the company had zero revenue and next to no retail know-how. Today, their healthy bone broth products are sold online, in stores like Whole Foods, via subscription, and more. Kettle & Fire’s technique lies in proactively listening to customers and taking a uniquely hands-on approach to growth. In this episode of Resilient Retail, Jack described how Kettle & Fire took on the wholesale market by mailing letters to local nutritionists, and how they use their digital presence to test and execute the perfect marketing messages.

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