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Kettle & Fire on using innovative feedback loops to ignite consumer interest both in-store and online
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When Jack Meredith became the first employee at Kettle & Fire, the company had zero revenue and next to no retail know-how. Today, their healthy bone broth products are sold online, in stores like Whole Foods, via subscription, and more. Kettle & Fire’s technique lies in proactively listening to customers and taking a uniquely hands-on approach to growth. In this episode of Resilient Retail, Jack described how Kettle & Fire took on the wholesale market by mailing letters to local nutritionists, and how they use their digital presence to test and execute the perfect marketing messages.