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By RETHINK Retail. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Did you know 73% of Gen Z consumers have increased the time they spend shopping online? In this episode, we explore this digitally native generation as we take a deeper look at their purchases, preferences, and the retail campaigns making waves on TikTok. Joining us today are Dara Busch, president of 5WPR’s consumer practice, and Trinity Wiles, co-founder and director of product development at Where & Share.