Sports News Minute: Resetting advertiser expectations

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Manage episode 268551900 series 1451440
By Reuters. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

A new study shows advertisers expect to spend less on production, more on digital and place a premium on flexibility.



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