#63 A Walkthrough To Launching An Early Stage SaaS Startup with Phillip Huges


Manage episode 278628462 series 2807047
By Akeel Jabber | Horizen Capital. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Phillip is a product builder, software engineer, web developer & Digital consultant, the founder of Out Flash, a mass email service inside Outlook, Elementary Analytics a sense making platform for your website and social media analytics, Baitcamp, A log, planner and archive for fishing enthusiasts & Sensible Backup, a backup for your windows device made easy.

He currently works full-time as a software engineer where he has experience in desktop development, API construction & off the shelf apps integrations, while he builds his SaaS companies as his side hustle on his off time.

During this interview we cover:

  • 00:00 - A word From The Sponsor
  • 01:02 - Intro
  • 02:07 - Phillip’s Background, current side hustle projects
  • 06:44 - In What Stage & Size are These projects and Elementary Analytics
  • 11:41 - Launching & What Channel did Phillip Find to Work Most Effectively
  • 13:40 - Initial Costs to get Elementary Analytics off the ground
  • 15:24 - Main challenges for growing Elementary Analytics
  • 19:34 - Setting prices & Features for Elementary Analytics
  • 21:26 - Freemium, SEO & CRO
  • 23:53 - Why Not Partnering With a Expert Co-Founder on a Pain Point?
  • 25:42 - Learning Experience & would Phillip Would do Differently Launching?
  • 27:32 - Building a Product Without a Market VS a Product Proven In The Market
  • 29:47 - Ideal Client Profile or Buyer Persona
  • 34:30 - What is the Impact of the Product & How Does It Differ From The Competition?
  • 30:00 - Advice for Those Who Want to Start Their Own SaaS Company
  • 39:54 - Top Influential Resources for Phillip
  • 42:20 Outro




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More Podcast Sessions - https://horizencapital.com/saas-podcast

78 episodes