TSOE Excerpt - Why Do Consumer Love Subscriptions


Manage episode 288247485 series 41847
By Ed Kless. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In 2020, Zuora and Subscribed Institute commissioned The Harris Poll international survey on what consumers most value about subscriptions: The latest “The End of Ownership” report.

And some fascinating findings from the latest Subscription Economy Index™.

Why do consumers love subscriptions?:

  • Convenience (42%)

  • Variety (35%)

  • Cost Savings (35%)

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