Episode 126: #126: Roderick Jefferson of Roderick Jefferson & Associates — Using Experiences to Fuel the Buyer Journey


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By Rob Jeppsen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Roderick Jefferson, one of the founding members of the Sales Enablement Society and a top sales leadership guru joins the podcast to teach us how to focus on the buyer experiences rather than the goals and intentions of the seller. Problems get prioritized, while products do not. Roderick shows us how to create experiences that are shared by both the buyer and the seller, creating more wins and more satisfied customers.

To order the book, “Sales Enablement 3.0: The Blueprint to Sales Enablement” please send an email to:


If you’d like to learn more, Roderick is offering $35 off of his Udemy “Best Seller” course, “Applying The Art & Science Of Sales Enablement” until 12th January 2021 by using the code: SALESENABLEMENT

155 episodes