Social Media for Live Events in a Pandemic with Lauren Caselli


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By Andrea Jones and Andrea Jones - Social Media Strategist. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change.

Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she’s helped her clients get the most from their virtual events and build an engaged and enthusiastic audience.

In this episode of the podcast, we talk about:

  • How the pandemic changed different industries
  • The difference between structuring virtual and live events
  • The unexpected benefit to hosting virtual events
  • Preparing your virtual event for success
  • How to use social media to build excitement about your virtual event

…and more!

This Episode Was Made Possible By:

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About the Guest

Lauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself.


Go to the show notes for all the resources mentioned in this episode:

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