Sabeena Ladha: Founder and CEO of Deux


Manage episode 304320051 series 2093437
By Who What Wear and Second Life. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sabeena Ladha—the founder and CEO of Deux, the good-for-you cookie dough company—is completely revolutionizing the relationship between health-conscious eating and notoriously sweet foods by refusing to compromise taste and health. Ladha launched the enhanced cookie dough with flavors like Chocolate Chip with immune support, Brownie Batter with collagen support, and Ginger Doodle with stress-relieving ingredients such as ashwagandha. Only about a year old, Deux has already landed on the shelves of renowned L.A.-based health-food mecca Erewhon as its best-selling cookie dough brand. But before Ladha began disrupting the sweets industry, she worked at major food conglomerates Diamond Foods and PepsiCo, where she worked on the largest chip brand in the world, Lays. She then became a consultant at McKinsey & Company and subsequently ran a venture studio at M13. On this episode of Second Life, find out how all of Ladha’s past experiences led her to a deeper understanding of the world of consumer packaged goods in order to disrupt it.

See Privacy Policy at and California Privacy Notice at

241 episodes