Sales & Marketing Collaboration w\ Juveria Samrin, Marketing Leader at ColorTokens


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Juveria is a marketing leader with over 16 years of experience in B2B technology marketing. In her current stint, she is building programs that helps engage customers, prospects and influencers and build stronger relationships. She is responsible for positioning a high-growth Cybersecurity company, ColorTokens' brand, and enabling new channels that drive revenue.

She has extensive experience in building integrated customer engagement and demand generation programs through account based marketing, multi-channel campaigns, analyst engagement, media and social media from her experience in working with Wipro, HCL and Aditi Technologies.
On this episode of Selling to Enterprises, Juveria talks about Sales and Marketing collaboration and many other best practices around B2B marketing.
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