#528: Improving Landing Page Conversions in PPC, Episode 3


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By Timothy Carter. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Landing page conversion optimization in pay per click marketing is a vital part of the search engine optimization process. Landing page conversion optimization in pay per click marketing is an ongoing process that focuses on specific keywords and phrases which are frequently searched by potential consumers of your product or service.

It all starts with a website, and the way in which it is converted above all other factors. Conversions in pay per click marketing are achieved through various means, however the most effective are those landing page conversion techniques which are able to effectively engage with users and lead them along a path with a clear call to action. Landing page optimization for pay per click advertising has been proven by many marketing experts to be one of the most effective methods of engaging consumers through various channels.

Landing page conversion optimization is a method for increasing landing page conversion rates through the individualization, modification, and analysis of call-to-action messages. The goals of landing page conversion optimization are to maximize the number of conversions from clicks on a given pay per click ad and to gain greater insight into what types of ads, keywords, or even landing pages result in the best conversions.

For more detail on landing page conversion optimization see these posts:



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