Manage episode 302285766 series 2939367
The right metrics to track are traffic, conversion rate, click-through rate (CTR), average position, cost per conversion and cost per click. If you don't have enough traffic your costs will be too high to show a good return on investment. The number of clicks and the amount of revenue generated is what is important to measure. So you want to compare the amount of revenue to how much you pay to generate it. When I was first starting out with PPC it was hard to get huge numbers for visitors because there wasn't much competition in my niche. But my goal wasn't just traffic and sales.
There are many metrics to track in PPC such as impressions, click through rate, conversion rate, cost per conversion, and so forth. However, the focus of this article is to help pinpoint one important metric that can be used to gauge the level of success of your PPC campaign; which is Conversions.
One thing that all smart PPC marketers look for is performance over time. You want to see what kind of conversion rates you get, how your costs are changing and whether your average position is improving or not. These are the key metrics you need to be tracking in your PPC account every day for every campaign.
More info on the right PPC metrics to track: https://ppc.co/ppc-metrics/
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