#532: How to Implement a Cost Per Lead Program in PPC, Episode 1


Manage episode 302335745 series 2939367
By Timothy Carter. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

A cost per lead program in PPC allows you to get a price on converting a visitor to your business. Depending on the organization attributes, you can be charged $40 or more for a lead- meaning, someone that fills out your contact form, or calls you after seeing your ad. There are ways to implement a cost per lead program in PPC, including targeting keywords with terms that best describe your ideal customer and building custom landing pages that target those attributes.

A cost per lead (CPL) program in your pay-per-click (PPC) advertising campaign is a great way to boost your business's efficiency. The CPL is an upfront amount that you agree to pay the vendor when someone fills out a specified form on a landing page or makes a phone call from the advertisement.

More about optimizing your cost per lead: https://ppc.co/cost-per-lead/

More about us:

https://ppc.co/ // https://seo.co/ // https://dev.co/ // https://link.build/

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