Running Pricing Experiments with Marc Boscher of Unito


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In this episode of the SaaS Open Mic we discuss:

  • How initial pricing models can be challenging and ultimately need to change
  • Reaching price to value alignment
  • Making the final decision to switch to a different pricing model
  • The three dimensions of pricing experimentation and when to apply A/B testing
  • The metrics that SaaS businesses need to keep an eye on during pricing experiments

51 episodes