Trying to be a Superstar in the 21st Century

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You may have noticed that the most of the biggest rock acts in the world aren’t that young…Green Day?...middle 40s… Dave Grohl?...creeping up on the half-century mark… Trent Reznor?...as we sit here right now, he’s 52…Pearl Jam: early-to-mid 50s…

Average age of U2?...upper 50s…Springsteen?...68…Paul McCartney?...75…and The Rolling Stones?…do you have to ask?...

I am not ragging on old rockers…this is not about ageism…i just can’t subscribe to that whole “rock is for the young” B.S.…if these acts can continue to do what they do well into their pension years, all the power to them…

Part of the reason so many people are still into these groups is because their bodies of work are incredibly strong and still sound great….most of The Beatles music is still brilliant even though much of it is more 50 years ago…

The other reason these acts still attract attention is because there hasn’t been much of anyone to replace them…where are all the superstar rock acts of the 21st century?...

This isn’t to say that they don’t exist because they do—but the stars seem to have gotten, well, smaller—not to mention fewer and further between…

Wait…perhaps i should clarify what I mean by “superstar”…I’m talking about an act that sells music by the millions and millions of units…I’m talking about concerts by acts for which tens of thousands of people will crawl over broken glass to get tickets…

I’m talking about acts who manage to great a deep catalogue of hits released over a period of years…and I’m talking about acts where there’s consensus by millions of people that they are great and worthy of everyone’s love and devotion…

But thanks to changes within the music industry—and because we music fans are now consuming music differently—everything has been turned upside down…we need to look at things this way: why is so much harder to be a superstar rock act in the 21st century…

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