Dominate with Video Marketing like Wilt's 100 Point Game

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By Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls.


Jordan was the best player to ever play the game. 6 Championships with one team proves it. Still, he never had a 100 point game. Only one player ever accomplished that.


Wilt Chamberlain. March 2, 1962.


Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things.


There were no 3 point shots back then.


Wilt “upped” his fundamentals.


It wasn’t 360 dunks. It wasn’t 3 pointers.


Fundamentals win games.


Fundamentals also make great marketing and, in return, great business.


In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."


What’s the “100 point game” for your business?

Increased profits?

Market share?

Bigger clients?


You should decide that. Then do everything to “up” your fundamentals to get to the 100 points.


One other thing. Fundamentals aren’t sexy. That was Wilt the Stilt’s problem.


I know it holds me back. It’s probably holding you back too.


You’ve probably read/heard me talk about John Wooden, the greatest college coach of all time. Everyone started by learning to tie their shoes properly. Not sexy. People made fun of him. They couldn’t argue with 10 National Championships.


Make a commitment to the fundamentals of your marketing. Don’t worry about what anyone thinks. It’s what makes champions.



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