GMS 133 - The One Place You're Not Marketing and Why Boring Contracts are Hurting Your Close Rate by 30% with PandaDoc CEO, Mikita Mikado


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By Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Say hello to PandaDoc. On this week’s episode of the Garlic Marketing Show, our guest star is Mikita Mikado the CEO and Co-Founder of PandaDoc. PandaDoc is the future of documents, Mikita’s SaaS company is an all-in-one software to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral.

Documents are plain, white, and boring. Does anyone (except contract attorneys) actually enjoy reading a contract document? Instead of snuggling up with Dickens or Austen, get cozy with your next contract! Even with our iPhone, does anyone really read the terms and conditions? Our guess is no. However, when it comes to business contracts, you don’t have a choice. When you’re closing a deal at the end of the sales journey, you have to force yourself to read every nook and cranny of the document. Without attention to detail, you might be signing into a bad deal and lead to bad business. Tune in for Mikita as he shares why super cool contracts can increase your bottom line by 30% and increase your closing rate by 18% on this week’s episode of the Garlic Marketing Show.

What You’ll Learn:

  • How to transform your contract into selling tool
  • Darwin’s Process of Sales
  • How to increase your closing rate 18%
  • How to increase your bottom line by 30%
  • The video that increased closing rates
  • How they use video Case Studies
  • Super ninja selling tactics

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300 episodes