How to Close Bigger Clients Without Being Salesy with Steve Fretzin

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By Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this week’s episode of the Garlic Marketing Show, Ian sits down with Steve Fretzin, the president of Fretzin, Inc. Together, they discuss how to close bigger clients without being salesy.


After going through college, Steve worked a number of sales jobs and moved his way up to franchise sales. Eventually, he got into the business of selling businesses and helping people grow their businesses. After hiring a coach himself, Steve learned a lot and became a sales coach himself years later. By developing a process, he’s ensured he has all of the tools to guarantee his clients’ success and grow their business.


In this episode, Steve and Ian discuss how professionals, such as lawyers, can improve their processes. Steve also explains his format for high-level meetings and the agenda he established that makes time effective for both parties.


What You'll Learn:

  • Why ‘sales’ shouldn’t be considered a bad word for lawyers, doctors, and other professionals
  • The biggest problem with a salesperson
  • How a professional can improve their process
  • Techniques for transforming sales process virtually
  • How to network and schedule meetings virtually
  • The best format for high-level meetings
  • How to close better on Zoom meetings


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