The Keys to a Great Partnership Marketing Strategy That Works with Kelly Ground
Manage episode 315871316 series 2429760
Curious about the marketing strategy used by the biggest companies in the world? Ian Garlic talks to Kelly Ground, the Head of Affiliate and Brand Strategy at Acceleration Partners, about the benefits of affiliate marketing. Kelly explains their process for creating an affiliate strategy that gets results and has allowed them to work with brands such as Instacart and Target. She also explains how to find the right partner and the keys to a great partnership marketing strategy.
What You’ll Learn:
- The Marketing Manager for HSN that Doubled Their Affiliate Marketing
- Using Affiliate Marketing for Non eCommerce Brands
- Best Process for Creating an Affiliate Strategy for Your Company
- The Keys to a Great Partnership Marketing Strategy That Works
- How to Find the RIGHT Partner for Affiliate Marketing
- The Customer Coupon Hack
Connect with Kelly:
Resources:
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403 episodes